This article explains how to send only one campaign with different contents according to the recipients by reusing a unique email template.
This option is useful to:
Or add any other markers associated to your content column.
As an example, we used the {{First Name}} and {{Object}} markers.
Once you created your Gmail draft and your spreadsheet, click on Add-ons > MailMerge > Start email campaign:
Finally, send your campaign. Each recipient will receive a personalized email content